Once the decision to protect the technology has been made, Technology Transfer's marketing group promotes the technology by writing a non-confidential summary of the technology that describes its applications and advantages, placing this technology promotion on the Tech Transfer website, and in some cases sending it out electronically to companies in the target market. Promoting Lab technologies has several goals:
- Identify licensees that are well-qualified to develop the technology and bring it to market
- Gather industry feedback as a barometer of commercial interest
- Provide all companies with an opportunity to license publicly-funded technology
- Generate public awareness of the Lab, its research programs, and its contributions to society and the economy
The marketing group values suggestions from researchers regarding companies to approach. A significant percentage of our licensees have been identified by Berkeley Lab inventors and software developers.